For most of us, dealing with spam is a fact of life. But when you end up hearing about the response rate being something in the 0.00001% range, you begin to wonder where in the heck the profit actually is? Well it turns out that despite the terrible turnaround for spammers, they manage to make a fair income of something like 3.5 million a year thanks to the wonders of bot networks acting on the spammer’s chosen email campaign.

How do they manage to stay out of jail? Simple: base themselves outside of the reach of countries that might seek to prosecute them and then use those same countries as targets for their bot network exploits.

How can this kind of work possibly prove to be so profitable for spammers? I suspect it has to do with the fact that they have user PCs doing their dirty work for them all over the world. 24 hours a day, 7 days a week. So even with good spam filters in place, they still manage to make money off of those foolish enough to participate and seek out the offer sent to them via email.

I all honesty, I believe stronger, long term success is to be had providing useful information and using good SEO to drive the traffic. It may not be as easy, but at least you do not have to watch where you travel. Will spammers ever grow up and learn to take their creativity into other areas? Doubtful, but one can always hope.