State of the Art – No Keyboard? And You Call This a BlackBerry? – NYTimes.com

Here’s a great example of the intelligence that drives R.I.M.: The phones all have simple, memorable, logical names instead of incomprehensible model numbers. There’s the BlackBerry Pearl (with a translucent trackball). The BlackBerry Flip (with a folding design). The BlackBerry Bold (with a stunning design and faux-leather back).

Well, there’s a new one, just out ($200 after rebate, with two-year Verizon contract), officially called the BlackBerry Storm.

But I’ve got a better name for it: the BlackBerry Dud.