In another step to index the world’s information, Google is including magazines into its Book Search function:
“… We have partnered with a number of magazine publishers to digitize their archives, making them searchable, viewable, and discoverable through Google Book Search. You’ll find these magazines seamlessly integrated with book results, with a viewing experience similar to that of the books on Google Book Search.”
link: About Magazines search
This simply translates into more traffic for Google. It additionally reinforces pressure on Microsoft as it attempts to catch Google. What Wall Street will watch is how such additional features that Google includes will increase profitability.