Google has the data. The search engine know what is the most popular queries for this year. It may be a surprise that pop singers and head shaving are not at the top of the list:
“…The most searched term for Google users in the UK was Facebook while the BBC came second and its iPlayer service was the fastest rising query.
The list also reveals what global preoccupations are and this year the US election candidates and the Beijing Olympics figure high.”
link: Google tells us what we look for
It would be interesting to compare queries across search engines. For example, does Yahoo mirror the same demographic interests as Google users? – The detailed data bases that Google analyses must be extensive. What would be classified – and what Google would not release – are the advertising interests across regions. That may be more telling about the user demographics.
Catherine Forsythe