ComScore has released their latest statitics for the month of November, 2008 and Google remains the king of all search engines. This is not a major surprise, but what is surprising is that Microsoft still remains in the number 3 position at a lowly 8.5% of all searches. Even though Microsoft has adpoted a pay program, people are still remaining loyal Google users.
“RESTON, VA, December 19, 2008 – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released its monthly comScore qSearch analysis of the U.S. search marketplace. In November 2008, Americans conducted 12.3 billion core searches, a 3-percent decline versus October, which can primarily be attributed to November having one fewer days in the month.
November 2008 U.S. Core Search Rankings
Google Sites led the U.S. core search market in November with 63.5 percent of the searches conducted, up 0.4 percentage points from October, followed by Yahoo! Sites (20.4 percent), Microsoft Sites (8.3 percent), Ask Network (4.0 percent), and AOL LLC (3.8 percent).”
What is also interesting is that even if Microsoft were to buy Yahoo, which they may or may not still do, adding Yahoo and Microsoft seraches together would only amount to 29% of all Internet searches. So what makes Google continue to be the leader?
What do you think?