I just got finished reading an article by Daniel Lyons over at Newsweek in which he dewscribes his reasons for hanging up his blogging career. The main reason Mr, Lyons states as his reasoning behind his decision is purely monetary. During his career, he wrote a blog in which he covered the life and times of Steve Jobs. He also states that he was never able to make a decent living from blogging, so is going back to work.
In his article he states that:
For two years I was obsessed with trying to turn a blog into a business. I posted 10 or 20 items a day to my site, The Secret Diary of Steve Jobs, rarely taking a break. I blogged from cabs, using my BlackBerry. I blogged in the middle of the night, having awakened with an idea. I rationalized this insane behavior by telling myself that at the end of this rainbow I would find a huge pot of gold. But reality kept interfering with this fantasy. My first epiphany occurred in August 2007, when The New York Times ran a story revealing my identity, which until then I’d kept secret. On that day more than 500,000 people hit my site—by far the biggest day I’d ever had—and through Google’s AdSense program I earned about a hundred bucks. Over the course of that entire month, in which my site was visited by 1.5 million people, I earned a whopping total of $1,039.81. Soon after this I struck an advertising deal that paid better wages. But I never made enough to quit my day job. Eventually I shut down—not for financial reasons, but because Steve Jobs appeared to be in poor health. I walked away feeling burned out and weighing 20 pounds more than when I started. I also came away with a sneaking suspicion that while blogs can do many wonderful things, generating huge amounts of money isn’t one of them.
If you read the entire article you will find that there are some major blog sites making million of $ every year. So the fact that Mr. Lyon’s wasn’t successful shouldn’t stop a new blogger from dreaming. Dreaming of the riches he or she may make from the comfort of their home while banging away at a computer keybaord while dressed in their pajamas’s.
But what do you think? Is blogging a money maker for you or just a part time endeavor? Do you plan on getting rich by blogging or are you just satisfied to make some pocket change?