Dell may have stumbled onto a new lucrative business model in which twitter users are being steered to the Dell outlet store. Dell seems to be offering those who join exclusive deals which Dell claims are super deals. Over at TechCrunch they state in an article that:
The new marketing program was, of course, announced on Twitter, as well as on this Direct2Dell blog post:
Beginning today, Dell will offer deals from the Dell Outlet exclusive to Twitter in the U.S. With over 11,000 followers, our team wanted to show their thanks to the Twitter world through these new deals which will continue each week.
Signing up for what is essentially a marketing email on Twitter perhaps gives some consumers the feeling of being part of an exclusive club. (It’s so exclusive, anyone can join). Or maybe they simply don’t want this junk filling up their inbox, and can choose to pay attention only when they are in the market for Dell products.
Twitter as a marketing channel. Hmm, . . . there must be a way to charge for that.
What is unusual about these offerings is that the times that I have visited the outlet store, I never did find anything that screamed ‘deal’.
Just my 2 cents.