First, we found out that high fructose corn syrup (HFCS) was not really good for us because it caused increased appetite, was less effective at satiating the body’s cry for sugar, and in drinks, caused more thirst than it quenched.
Then, recently, we learned that much of the HFCS was contaminated with mercury, to a much higher degree than ever thought. The contamination was cause enough to have doctors warning parents of children to have them tested for mercury. The amount of mercury that the body will accept before problems arise in measured in micrograms. Another thing is that the medically established number of micrograms of mercury tolerated is a figure that is decreasing faster than the Dow.
This is a problem that is like the story of the frog that will stay in the water, on the stove, until it is too late and his ‘goose’ is cooked. Because there is no immediate danger, people won’t complain loudly about the HFCS in foods. (My son just informed me that there are some breads that have it as an ingredient. What’s with that? I’ve baked lots of breads, and unless the bread is called a sweet roll, or a doughnut, there is no sugar in the dough, so HFCS has no business in dough either.)
Good news, PepsiCo is bringing back soda with sugar instead of HFCS. I’m certain this is only a trial, but if you drink soda (of any type, at any time) you should vote with your wallet, and buy some. If you don’t like Pepsi (which I don’t, I’m a Coke person) then buy some Mountain Dew. It will make a statement, and perhaps we can get the food producers back on the right track.
Show them that it will be much more expensive (in lost sales) to include HFCS in products, rather than spend a tiny bit more for sugar. It’s not nice to fool mother nature, or an informed public.
Per Beverage Industry magazine, the names will be Pepsi Throwback and Mountain Dew Throwback:
In the middle of April, PBV [Pepsi Bottling Ventures] also will begin distributing Pepsi Throwback and Mountain Dew Throwback, which features those brands formulated with sugar.
This is a big deal since mainstream soft drinks in the United States are sweetened with High Fructose Corn Syrup (HFCS). Typically, the only way to get soda from the “big guys” with real sugar is to import it (i.e., Mexican Coke) or wait till Passover (Kosher Coke, Kosher Pepsi).
Pepsi has been experimenting elsewhere with sugar-sweetened drinks. We reported last February about two such entries… Pepsi Raw in the UK and Mexico’s Pepsi Retro. It’s nice to see some of this finally coming to the States.
A search of the United States Patent and Trademark Office’s Trademark Electronic Search System shows the following logos tied to these brands…
The requests for Pepsi trademarked names were filed July 18, 2008 (Pepsi Throwback and Pepsi-Cola Throwback), but the filing for the image was done January 9, 2009. It is formally described as the following: “The color(s) dark blue, light blue and white is/are claimed as a feature of the mark. The mark consists of the word PEPSI-COLA in stylized dark blue vertical lettering surrounded by a lighter blue outline and the word THROWBACK in white vertical stylized lettering. The background is dark blue.”
Meanwhile, 2 requests for the Mountain Dew trademark name were filed (November 11, 2008 for Mountain Dew Throwback; December 3, 2008 for the new logo spelling of “Mtn Dew”, Mtn Dew Throwback). Like the Pepsi logos, the Mountain Dew Throwback logo was filed on January 9 under the full name (Mountain Dew Throwback). The filing includes the following description: “The mark consists of the words MOUNTAIN DEW THROWBACK in stylized letters. The word MOUNTAIN is dark green, the word DEW is red and the word THROWBACK is lighter green. The words MOUNTAIN DEW are on a white background; the entire mark is on a dark green background.”
No word on exact launch date, nor of distribution plans, or how long this drink will be on the shelves. Stay tuned to BevReview.com for further updates… and don’t forget to follow us on Twitter to say informed!
Wow, an intelligent reason for Twitter – wonders are not ceasing!