Do you care about your community and customers? You should. Many businesses treat their customers as a group and don’t consider the individuals within that group, but they should be making an effort to connect with each person in some way. One of the best ways to do this is to simply respond to them when they contact you. You can turn someone into a fan for life by just doing that. For a visitor or customer, there’s nothing more infuriating than when their messages are ignored. Therefore, you should be trying to make your company as accessible as possible. Zopim offers a chat bar that can be embedded on your Web site so that visitors can chat with you directly.

This instant communication is especially pleasing to your visitors. The chat bar is not intrusive at all, and you can route the messages to your IM client so that they’re easy to keep track of an respond to. Additionally, you can also have other people from the company get involved in the conversations. Far from being just a communication tool, Zopim even offers detailed analytics about who’s visiting your site. Try it out and see how your visitors react.