Remember Yahoo? They are the original company that started the entire search thing on the Internet. They are also the company that Microsoft threatens to buy weekly. Now with a new CEO at the helm they are now getting serious and have decided to become a leader once again. But is it too late? I believe so.

Yahoo is kind of like Dell, GM, Chrysler and others that have lost their way. Their new CEO says that:

So today I’m rolling out a new management structure that I believe will make Yahoo! a lot faster on its feet. For us working at Yahoo!, it means everything gets simpler. We’ll be able to make speedier decisions, the notorious silos are gone, and we have a renewed focus on the customer. For you using Yahoo! every day, it will better enable us to deliver products that make you say, “Wow.”

I always love those ‘focus on the customer’ statements. That is what it is all about. So why do companies need to pay someone millions to find this out?

I think the shot that Yahoo is firing is from the Titanic. Using the ‘WOW’ word is a no-no after looking at what has happened to Vista.

What do you think?

Comments welcome.