I have a website that deals in… you guessed it: Web design. I know. How unoriginal. But hey, I’m sorry, it’s what I do, and I make no apologies… well, except that one.

Anyway, in order to get a decent position in the SERPs, (search engine result pages), I have been doing some link building, and if you are familiar with the process, first, I’m sorry to hear that. You have my sympathy, and second: who in the heck do they think they are?

The whole reason I am putting myself through this hell is that I want good SE (search engine) PR (page rank), but as I understand it, if your link count increases too fast, the SEs penalize you and your PR goes down! What a crock of used food.

I guess the reasoning is sound. The search engines rank your page using an ever changing algorithm that takes into consideration how useful it (your page) is to the user and how many incoming links it has. There are many other factors that make up this algorithm, but for our purposes here those two are our focus.

In my efforts to gain page rank I began to read as much about it as I could and the prevailing sentiment was, “linking is good BUT…” What ticks me off is the BUT. Like: “but not with just any site” and “but you can’t buy links” and “but not too many too fast.” What I began to see were these sites with 100,000 links or more. How is this even possible without purchasing them? I don’t know and I really don’t care. I know of one website that has over a million links. How is this helpful to its users? That guy has never made a sale because he spends all of his time exchanging links! (I really don’t know that but I can’t imagine having that many links on my site without having to work at it 24/7.)

OK, as usual, I finally come to my point after a lengthy digression. I have found a very easy method of link exchanging that takes very little time and is very ethical. Since I began using this method two months ago, I have gained over 300 inbound links from websites with a page rank of 4 or higher. I am happy with that rate and it is one I feel comfortable maintaining indefinitely.