On April 6, 2009 Amazon sent a letter to their users in regards to paid advertisements referring traffic to Amazon.com, Amazon.ca, and Endless.com. This directly effects users on Google Adwords and other similar programs. This is because people now cannot bid for keywords that refer traffic to the websites I’ve just mentioned. Below is a portion of the letter Amazon sent to their affiliate program members:

We’re writing to let you know about a change to the Amazon Associates Program. After careful review of how we are investing our advertising resources, we have made the decision to no longer pay referral fees to Associates who send users to www.amazon.com, www.amazon.ca, or www.endless.com through keyword bidding and other paid search on Google, Yahoo, MSN, and other search engines, and their extended search networks. If you’re not sure if this change affects you, please visit this page for FAQs.

As of May 1, 2009, Associates will not be paid referral fees for paid search traffic. Also, in connection with this change, as of May 1, 2009, Amazon will no longer make data feeds available to Associates for the purpose of sending users to the Amazon websites in the US or Canada via paid search.

This change applies only to the Associates programs in North America. If you are conducting paid search activities in connection with one of Amazon’s Associates Programs outside of the US and Canada, please refer to the applicable country’s Associates Program Operating Agreement for relevant terms and conditions.

Although this doesn’t effect a majority of users, Amazon is clearly trying to make a statement about how they want their associates to refer people to their products. Amazon is said to be implementing this policy on May 1, 2009.

What do you think of this? Will this directly impact the majority of Amazon associates? Feel free to comment!