According to insiders who know the publishing business, as well as insiders from Silicon Valley, Google may try to salvage the New York Times from their financial woes. As we have been reading for the past few months, newspaper are struggling to stay in business. It seems that revenues are down for all of the major newspaper publishers from coast to coast. Some have criticized Google for not sharing their revenues in what the newspapers feel should be divided evenly for Internet ads.

At the Silicon Valley Insider they cite the following facts:

  • A potential agreement in which any time Google’s search crawlers find a Web site carrying New York Times content and Google ads, Google would split the revenue it gets from those ads with the Times.
  • Google would somehow help the New York Times actually embed ads within its text so that when blogs or other Web sites use that text, the ads go with it. We have no idea how Google and the Times would do this. Neither does our source.
  • A New York Times spokesperson told us: “We have been collaborating with Google for quite some time and we continue to discuss a number of potential projects with them.”

If Google does strike up a deal with the New York Times this could open the door to other deals between Google and newspaper publishers. This could be what will bail out newspapers from their financial and eventual collapse.

For some of us we could care less if printed newspapers disappear. It seems that with the advent of the Internet, news is instant. By the time the paper gets to us it is old news. Just a thought.

Silicon Valley Insider article.