There should be an image here!Do numbers really matter? If you are Hulu and have one ratings company telling you one thing, with another Net stat company telling you something completely different, you might start to care.

Despite the fact that nearly everyone in the US has either heard of Hulu or even enjoys watching content from it, there remains speculation as to its mainstream value to the consumer. Yes, nerds are simply not enough.

The numbers that are generated for Hulu and their viewers are critical for future ad revenue. So clearly, Hulu is going to do everything it can to make sure the largest numbers go forward. Despite what is coming out of Nielsen right now with their much smaller viewer count, Hulu remains confident that the comScore numbers are more accurate.