Wal-Mart is doing a complete make over of some of their
electronic sections in their stores across the country. It seems that there may
also be a section for Apple’s. According to some sources, such as the AppleInsider
the rumors could be true since Apple may be wanting to expand their sales with
a store that is actually do well during these economic tough times.
According to a piece at the AppleInsider it states that:
Wal-Mart’s move to overhaul the electronics departments in many of
its retail stores with Apple-designated shopping areas is being seen as a sign
that the mega-retailer is making a pitch to eventually carry Apple’s line of
Mac personal computers.
Bentonville, Arkansas-based discounter began revamping the electronics
departments in approximately 3,500 of its stores this week — including 2,600
Supercenter locations — in a bid to capitalize on a large slice of the
big-screen TV market vacated by Circuit
City, which shut down its operations after filing for
bankruptcy in November.
As part of the renovations, which should provide
for a more spacious and interactive shopping experience, Wal-Mart will also be
rolling out specialized in-store boutiques for popular brands such and Nintendo
and Apple, similar to the Apple store-within-a-store
layouts found in Best Buy retail stores.
Ben Reitzes, an analyst with Barclays Capital,
sees the move as a precursor to Wal-Mart extending its reach beyond iPods,
iPhones, and accessories to Apple’s Mac line of computers.
“We believe Wal-Mart is actively pitching
Apple to carry more products,” he said. “With Wal-Mart improving its
retail displays, we believe that the mega-retailer could eventually earn the
right to sell select Mac products without diluting Apple’s brand.”
Personally I can see a benefit for Apple going with Wal-Mart. From what I have
read Best Buy is not picking up the Circuit
City business. Also
Wal-Mart is one of the few companies that is making a fairly decent profit.
This could be a win-win for both companies.
your opinion aside about Wal-Mart and the way they treat their employees, will
this be good for Apple, if it actually happens?
your thoughts. Comments welcome.