There should be an image here!According to Sergey Brin, co-founder of Google, newspapers still have a shot at saving their backsides from oblivion. And on the surface, I would agree that some newspapers have a shot here assuming they wake up to their failed business models. Sadly, mostly, this has yet to happen.

I think the mainstream media is still in flux, for the most part, It still has a lot of growing up to do and not a lot of time do it. I am going to remain skeptical to any serious changes.

That said, Brin is no dummy. If he sees value in the dinosaur known as the newspaper industry, then perhaps, just maybe, there is something worth saving assuming the busines model can make it out of this recession.