The Internet is a fantastic resource, but it can definitely be overwhelming. Search engines help us to find what we want, but no matter what you find, there’s always something else to look at that’s related to what you’re interested in. You can browse as long as you want, but at some point you have to say enough is enough. Content recommendations help you to weed through all of the results, and these recommendations are usually more relevant when humans are doing the recommending instead of machines. GRAZEit provides related content recommendations from fellow users.
The service is available in the form of an add-on that makes its home in Firefox or Internet Explorer. While you surf the Web, it sits in the corner and tells you what you might also be interested in looking at. In a way, it enables you to search without actually searching. As was mentioned, the content is spread by the users, and you can even use the tool to promote your pages on other relevant pages. This is a good idea in theory, but hopefully GRAZEit doesn’t turn into a tool that’s only filled with advertisements and not real objective recommendations.