I just viewed the first of what appears to be Microsoft’s attempt to once again enter into the search market. If you look closely when the commercial first starts you will notice a monkey of some sort pounding on what appears to be a Mac computer. Does this mean that only baboons buy Mac’s? You decide.
As the commercial flashes by we see signs of what has caused the current economic situation, bank failures, high gas prices, foreclosures, stock market collapse, bailouts and so forth not in this order. I also saw a cat pounding on piano keys, a person doing a back flip and other stuff that didn’t make any sense.
How about this:
“Starting today, we need the right information to make the right decisions. Decisions to make us feel right, decisions that help us get to the right place, at the right time, even if it’s right around the corner. And we need to make decisions about what the right stuff is. Right now, it’s time for the one and only 100% engineered to cut through the crap decision engine. Ladies and gentleman, boys and girls, it’s time to Bing and decide.”
You decide for yourself if the commercial makes sense. To me it lacks description on to what Bing is. You and I know it is a new search engine by Microsoft. But what about the average person who does not keep up with technology on a daily bases? Will they understand what Bing is? I don’t believe they will.
Let me know what you think.