We knew it would be happen. It was only a matter of time before the fur would start to fly between Google and Microsoft over search. Microsoft is spending some $100 million on advertising their new Bing search engine. But as I have previously mentioned, TV advertising didn’t work for Ask and I doubt it will work for Microsoft. Word of mouth is still the best form of advertising and with the Internet, word of mouth travels around the globe.

Over at Google, CEO Eric Schmidt made some interesting statements concerning Bing. Some of the ones I liked were:

But he certainly puts out a conflicted message that Bing isn’t a serious competitor and yet argues that it’s serious enough that talk of a Google monopoly seems “unwarranted.”

There is this one as well:

Plus, a somewhat passionate message that Microsoft can’t expect to buy its way into search share.

But my favorite was this one:

Schmidt: It’s not the first entry for Microsoft. They do this about once a year.

So true. It makes one think that Microsoft is having an identity crisis trying to find their way after missing the Internet boat. Though Gates knew the importance that the Internet would play in the future, Microsoft has failed to grasp even the basics of what people want. It could explain why their stock has remained stagnant for some 7 years.

But what do you think?

Comments as always are welcome.