There is a belief that the number of followers is the critical factor on Twitter. The reasoning is that the person with the largest number of followers has the largest ‘soapbox’.
That might not be true.
Let’s use this hypothetical example. If a person has a hundred thousand (100,000) followers, at first blush, that may seem impressive. However, the number of people who actually read the twitter post is only a faction of that number. And, depending on the content of the twitter post, the thought posted may or may not be passed along (‘ReTweeted’).
Compare this with someone who only has a thousand (1,000) followers. The initial assumption is that the number of followers would limit this person’s ‘voice’. Nevertheless, if the content of the post is significant, perhaps seven people will pass along the twitter thought. And, if there are seven other people who see the thought from the ReTweet and pass it along, there is a pyramid effect. If this trend of seven people passing along significant content reaches six levels, the reach exceeds a hundred thousand (100,000) people.
The conclusion may be that it is significant measure of the soapbox is not just the mere measure of followers. Meaningful content matters – it always has.
Catherine Forsythe