There should be an image here!The idea that Google is somehow a monopoly is a bit of a stretch. After all, until the search engine comes bundled on PCs and mobile phones, I don’t see the point of view gaining a lot of traction. Popular, yes. But now with Bing, in addition to all of the human indexed options out there providing competition, I don’t think Google has much to worry about here.

But there is one other aspect to this that is worth noting. While it is true that Google is not really a “huge” company in the people sense, it does have a tremendous market share. So even though it does not employ half of a city, the traction it has been given with their market share clearly has regulators circling as they are in dire need of something to “regulate”. Job security and all.

At the end of the day, the search market is something that can be disrupted fairly easily with the right tools. So if a search engine comes along that clearly provides vastly better and more accurate results than Google, the monopoly idea quickly goes away. Some have said that Bing might be the one to do this. I tend to shake my head at this idea as Bing provides good results comparable to Google, but hardly would I define them as “more accurate” by any stretch.