Here we go again. The DOJ is looking at Google as a monopoly, just like they did once before when they looked at Microsoft. But is Google really a monopoly if people like their stuff better than the competitions? This is what really needs to be looked at. Not just a dictionary term of what a monopoly is but whether or not Google is in fact unfairly competing against others in the business.

The two companies that appear to be the main players against Google are Yahoo and Microsoft. It is a well known fact that Microsoft has spent millions of dollars, including a whopping $100 million to advertise BING, so what has happened thus far? People still prefer to use Google.

In a recent article over at Wired they state the following:

For most of its history, investors, users, and tech gurus shared Google’s view of itself. After all, the company’s rise to prominence—on the back of search algorithms so powerful and elegant they changed the Internet forever—is a case study in heroic entrepreneurialism. Its long-tail business model gives even the smallest Web sites a chance to make money. It routinely creates and distributes great products for free, even when there is no obvious benefit to the company. Its spirit of openness and collaboration laid the groundwork for the mash-upable, user-generated modern Web.

Than there is this:

For much of its history, Google has responded to most criticism with two words: Trust us. The company has repeatedly persuaded skeptics that its immensity is a mere byproduct of its altruistic mission and that the algorithms it uses to organize the Internet, while proprietary, are objective and benevolent. But in an economy destroyed by bad faith, secretive formulas, and complicated mathematics, trust is in short supply, and Google’s assurances are losing their persuasive power. More than 15 years ago, federal regulators began making Microsoft the symbol of anticompetitive behavior in the tech industry. Now, a newly activist DOJ may try to do the same thing to Google.

Interesting take. But what exactly did the DOJ move against Microsoft actually accomplish? One could argue that it provided an incentive for Google, Mozilla and others to attack the browser market which Microsoft previously controlled. But was it the actions of the DOJ or just that Chrome, Firefox, Opera and others have a better browser?

What is your take?

Comments welcome.

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