I like most Apple products, but I have to admit…Apple TV is just not one of them. For me personally, I just feel like it is so far behind Roku, TiVo and a number of other media devices have made some people really rethink their desire to bother with the Apple TV appliance.
Personally I have had tremendous joy from Roku, especially since Amazon provides me with all of the great content on a pay per watch basis…or I can just buy it for good. Netflix on the Roku, gives me some pretty good stuff as well, while not all that new.
Frankly I see a deal killer when someone figures out how to bring Hulu to the TV set. While some will say that Flash is a preventer of such things, I have already done this easily with a VGA cable and my notebook. Works really well. Clear picture, too.