There is an old school doctrine that in business market share is everything in order to be considered successful. In certain circumstances this may be true. But in the deal that has been struck by Microsoft and Yahoo, which gives an estimated 30% market share to Microsoft’s Bing, this will not be enough. Here’s why.

As many of you know, I was away last week visiting our daughter and our latest addition to the family, a baby girl. Our daughter is a very successful corporate executive for a technology company making a mid 6 figure income. One evening we went out for dinner and during the conversation the subject of Microsoft came up.

The first thing our daughter said was ‘I hate Microsoft’. OK. What could be the problem? FUD or what? She went on to state what most people in the technology field already know. The corporate thinking at Microsoft is to lie, threaten or steal everything and anything to get a deal done. Crush the opposition no matter what the cost is. I even heard the term ‘Nazi’s’ thrown in between some other expletives. LOL

The bottom line is this. When you have a bad reputation as a corporate thug, it makes it difficult for any of us honest folks, to be on your side. The only thing that will come out of this Microsoft – Yahoo deal is that Yahoo will fade away. Microsoft will bury them and Yahoo doesn’t even know yet that they have died!

Too bad. Yahoo will go the way of the dodo.

But that is just my opinion. What do you think? Will Bing really be able to bring down Google?

Comments welcome.