Google has ventured into campaign mode and is advertising their Going Google to lure people and businesses to use Google Apps. With Microsoft starting to challenge on their home turf of Search, Google’s campaign is a direct challenge to Redmond and their Office suite of products. Google wants to concentrate on who is using Google Apps. and also why. They list on their web site that over 1.75 million businesses have made the switch so why not you?
The company is even putting up billboard displays in the San Francisco Bay Area and in New York to advertise their wares. According to TechCrunch Google has thrown down the gauntlet at Microsoft and is saying lets rumble:
Google says that so far over 1.75 million businesses, schools and organizations have signed up to use the various combinations of Gmail, Google Calendar, Google Docs and the other Google apps. But that is of course a drop in the bucket compared to the number of companies that use Microsoft Office and its other enterprise solutions. Now, Google is clearly trying to be proactive in telling people why its solution is better before Office goes online in a big way with the 2010 version.
Google is also attempting to use the viral message platform of choice these days to spread the “Going Google” message: Twitter. At the bottom of its blog post on the matter, Google urges people that use its apps to “Tweet your story” and provides a link to auto-populate a tweet with the #gonegoogle hashtag. You can also follow the GoogleAtWork Twitter account to follow the Gone Google stories.
It has also set up a site to “Spead the word” about Going Google. This is similar to what Mozilla has long been doing to promote Firefox — and it’s worked to the tune of over a billion downloads. The site has a range of options for letting your company or organization know that you want it to “Go Google,” including things like fliers and pre-populated emails to send out.
And Google is also promising to give away “goodies” each week in August to users who have Gone Google and fill out a Google Doc describing their experience.
So it seems like Google is taking seriously the challange that Microsoft is making and is countering with their own ad campaign. But will these ads but enough to counter Microsoft’s assault? Only time will tell.