Symantec Corp. has joined forces with Lifelock, to try and protect users from identity theft. But before you get all excited about this venture you need to understand the fine print. The Symantec software that will house Lifelock with come with either Symantec’s Norton Internet Security or Norton AntiVirus. Lifelock will be limited to a 30 day free trial with a 10% discount for those who sign up for paid protection.
In a recent news article it states that:
Millions of people keep financially and personally identifying paperwork on their computers that can be accessed through simple file-sharing programs.
“Online security is a great first line of defense, but the best offline offense is to guard your identity, your money and your credit with identity theft protection,” said Janice Chaffin, group president of the consumer business unit at Cupertino, Calif.-based Symantec (Nasdaq:SYMC). “In partnership with LifeLock, we want to provide consumers with the tools they need to better safeguard themselves in both worlds.”
LifeLock is looking to partner with other companies to provide better resources for consumers.
“You, your identity and your financial information are more vulnerable than ever before, and people need to protect themselves and their wallets — no matter if they’re in a crowded public place or shopping online from home,” said Todd Davis, CEO of Tempe-based LifeLock.
This should be an interesting marketing ploy. It will also be interesting to see how many consumers opt into the Lifelock program after the initial 30 days freebie expires.
What do you think? Will you buy Norton to get the Lifelock protection?