When we heard from the new and ostensibly improved Yahoo CEO, that the company was not a search company but an ad company, it was shocking, and a bit wondrous. After all, those of us who used the portal went there to find things, read things already on the main pages, or search for something on the internet. The idea that we would be looking at advertisements was not something that immediately came to the conscious mind.


Perhaps Yahoo made its money through ads, but ads are not the mover for the public at large. (Doh!) When the search goes away, to be replaced by Bing, Bartz must then make the ads the focus, because not much is left. Yahoo is like a store in France, that sells bread, not meat, or milk, or cheese. It is not an American style supermarket. If the boulangerie (bread store) has no bread, there will soon be no customers. The American supermarket rolls right along when out of bread, for it can sell everything else on the shelves.

This morning, in All Things D, news of yet another ad sales executive leaving Yahoo arrives, and with another one having been announced just a few days prior, what is happening? Are the mice leaving the sinking hull, which has been gutted by Iceberg Ballmer?

Sources said Dickman, who will leave Yahoo at the end of the month after three years at the company, is reportedly going to Time Warner (TWX) unit Warner Bros. to work in digital sales.

Well liked at Yahoo (YHOO), Dickman was impacted in a sales reorganization done in the spring.

At the time, Atlanta-based regional sales VP Mitch Spolan was named to lead Yahoo’s North American field sales, consolidating its display ad sales groups, which had previously been split between the East and West Coasts.


Dickman’s departure comes after another top Yahoo display ad exec, Todd Taplin (pictured here), left last week. He was regional VP of sales in New England and Canada, responsible for big Yahoo display advertising accounts like Fidelity Investments in Boston.

Taplin–who was also well regarded at Yahoo–took a job at Collective Media in New York, as its new Chief Revenue Officer.

Everyone knows that there is a certain flux at top companies. People do come and go. However, when what can only be described as an exodus takes place, the shell can collapse, without sufficient talent to shore up the walls breaking apart from losses.

At this point, does Yahoo have anything to offer any bright talent, which would make them sign on to this ship in major distress? Has Yahoo become a Titanic, bereft of any lifeboats, while the band plays on?


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Famous Birthdays – On This Day

Davy Crockett 1786
Samuel Goldwyn 1882
Monty Woolley 1888
Mae West 1893
Quincy Howe 1900
Ann Harding 1901
Larry Clinton 1909
Maureen O’Hara 1921
Larry Rivers 1923
Gary Powers 1929
Glenn Corbett 1929
Duke Pearson 1932
Luther Allison 1939
Robert De Niro 1943
Martha Coolidge 1946
Gary Talley 1947
Sib Hashian (Boston)1949
Robert Joy 1951
Nelson Piquet 1952
Kevin Rowland (Dexy’s Midnight Runners) 1953
Kevin Welch 1955
Colin Moulding (XTC) 1955
Belinda Carlisle (Go-Go’s) 1958
Sean Penn 1960
Everette Harp 1961
Gilby Clark (Guns N’ Roses) 1962
Maria McKee 1964
Steve Gorman (The Black Crowes) 1965
Jill Cunniff (Luscious Jackson) 1966
David Conrad 1967
Posdnuos 1969
Donnie Wahlberg (New Kids on the Block) 1969
Jim Courier 1970
Bryton McClure 1986

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