Here in the U.S. we have all seen the Verizon advertisements on TV, which shows a group of Verizon people following around a user. No matter where the user goes there is always a Verizon connection even when someone says that the area is a dead zone. For the most part this is true since Verizon, after its acquisition of Alltel, does appear to have the largest network. So what keeps the company from being No. 1?
Some are saying it is its terrible phone offerings. Compared to the Apple iPhone, Verizon is struggling in trying to offer a comparable phone with its superb service. In a current news article it also states that:
It’s a puzzling situation for Verizon. The wireless carrier has had the most customers of any cellular operator in the country since its 2008 acquisition of Alltel, and it’s widely regarded as having the largest network coverage area. So the fact that it can’t offer its customers better smartphones is a bit of a mystery.
Verizon’s extremely conservative approach to new handsets, the company’s long and rigorous testing procedures and its emphasis on the network rather than the phone has created a portfolio that’s a complete buzz kill, say experts.
“Verizon doesn’t have too many options,” says Michael Mace, a former executive with Palm and Apple who runs a strategy and marketing consulting firm called Rubicon Consulting. “They can’t get the iPhone right now and they can’t take Nokia devices and start promoting them. All they can do all they can do is push the BlackBerry as hard as they can and hope for a new Motorola phone.” (Nokia largely makes GSM phones, which won’t work on Verizon’s CDMA network, though the Finnish phone manufacturer has created a select few devices to run on the Verizon network.)
Not surprisingly, Verizon spokesperson Brenda Raney says the carrier would rather focus on its network than on the gadgets that use it.
“Keep in mind that for Verizon Wireless, it isn’t so much about the device as it is about the delivery,” she says. “We have the nation’s largest 3G network so when we offer devices on our network, customers can be assured that they will deliver as promised.”
So what is important to you? Good, reliable service? Or the style of phone you buy?
It’s pretty clear that Verizon didn’t deliberately choose to be the boring-but-predictable, safe but unexciting choice. In some ways, it simply got overtaken by the technology.