There should be an image here!I think with each culture, we tend to flock to the familiar. For those living in mainland China, clearly this is the case with Baidu coming out on top over Google. But to be fair, Google has been fighting Baidu for as long as I can remember.

Apparently for the Chinese, Google is simply not providing a complete enough user experience. And who can argue this? It has been said that Baidu is becoming the People’s Yahoo! in the mainland. And as many of us know already, Yahoo! is a hit among the less tech savvy as everything is slapped together for you on one page.

So it is clear that amongst what the above linked article is calling “high end users,” Google remains strong. But as Google is discovering, Baidu is not something to be toyed with. Clearly, Baidu is winning and Google is on the ropes in China.