Disney is betting that their soon to be released subscription service for children books will be a hit and parents will pay for the service. Disney currently sells over 250 million books for children every year so they are an industry leader when it comes to children books. According to a recent article it states the following information:
In what it bills as an industry-defining moment — though rivals are sure to be skeptical about that — Disney Publishing plans to introduce a new subscription-based Web site. For $79.95 a year, families can access electronic replicas of hundreds of Disney books, from “Winnie the Pooh and Tigger Too” to “Hannah Montana: Crush-tastic!”
DisneyDigitalBooks.com, which is aimed at children ages 3 to 12, is organized by reading level. In the “look and listen” section for beginning readers, the books will be read aloud by voice actors to accompanying music (with each word highlighted on the screen as it is spoken). Another area is dedicated to children who read on their own. Find an unfamiliar word? Click on it and a voice says it aloud. Chapter books for teenagers and trivia features round out the service.
“For parents, this isn’t going to replace snuggle time with a storybook,” said Yves Saada, vice president of digital media. “We think you can have different reading formats co-existing together.”
I have to agree. Being a dad and grandparent myself, I know that reading any of Disney’s fine children books brings a family closer together. So I agree that both medias can live in harmony with each other.