About time. I cannot tell you how tired I get of all of the silly Pharmaceutical ads showing up in various paid search venues. It just really bothered me as it felt like we were bombarded with junk ads.
According to this however, it appears that changes are in the works. but perhaps the question needs to be whether or not this is enough? While I am not looking to over-regulate anything, I do think that in many regards, the Pharma industry has it entirely too easy with advertising.
Are some of these companies merely feeding on fear? Guess that depends on who you are asking. As far as I am concerned, this sort of thing should be taking place between a doctor and a patient. I see no benefit to the consumer in allowing ads for anything drug based. But maybe there are exceptions here.