The people over at Facebook are going to try and get large page users to authenticate who they are. The hope is that by doing this, Facebook may be able to weed out those pages that are falsely being posted claiming to be someone or something else. This new verification process started last week and it is still unclear how Facebook will implement this new policy.

According to a recent news article it also stated that:

It gives three different ways of certifying page ownership.

  1. “Add a badge or a Fan Box widget to your website that links to your Facebook Page.”
  2. “Add an email address that is officially affiliated with the entity of your Page to your personal Facebook account. You can also add the email address of a company authorized to manage your brand (e.g., management or PR firm).”
  3. “Add another admin to your Page who has an email address that is officially affiliated with the entity your Page represents.”

The latter two options are straightforward. The first one is more interesting, as it cleverly both proves that the page owner has control over their own web site, and gets the owner actively promoting the page (and Facebook itself).

As large pages grow to have millions of users — many of whom comment, “like,” or otherwise engage with the page regularly — the real estate value is continuing to go up. And just like real estate in real-life, this means more shady characters will try to fraudulently claim pages as their own. To that end, Facebook is also introducing a way to resolve ownership conflicts.

From the site:

When a Page appears to be authorized, often we’ll receive a complaint for removal from another claimed representative of the entity promoted on the Page. Sometimes this is caused by the complaining representative being unaware of the Page administrator’s affiliation. As a courtesy to you, we forward your contact information in such circumstances to the complaining party in an effort to facilitate a quick resolution. Please check the ‘I Agree” box below to acknowledge that you agree to this process.

This new authentication form is hardly the end of the problem. Twitter, for example, has also recently rolled out a verification process for accounts, yet people continue to make fake ones.

This does seem to be nothing more that a lame way in trying to clean up Facebook and curtail the fraudulent sites. It also seems like a great way for Facebook to end in a legal mess if they make the wrong call and do authorize pages that could be fraudulent.

Comments as always are welcome.