I have never quite understood why Microsoft seems to feel that it must expand the company beyond what it does best, and that is Windows + Office products. It now appears that the rumor of a Pink phone from the Redmond giant, whether true or not, is going to fail. Not only fail, but fail badly. What has caused this downfall even before the project gets off its feet?

According to several sources the failure started with the Sidekick product from T-Mobile a Microsft/Danger venture that has resulted in data loss. The article states that:

According to Channelweb, the Premium Mobile Experiences (PMX) team has caused, either by layoffs or by pissing them off, a large chunk of the Danger team to leave Microsoft. Danger is the team that actually built the Sidekick, and Roz Ho was siphoning off their resources into the Pink camp in order to make sure the latter could survive. By doing so, it seems like she’s killed off both groups, which might be why Microsoft keeps denying that they’re going to make phone hardware.

Channelweb’s tipster sounds similar to the tipster last week that talked to MobileCrunch about management ineptitude and lousy business choices. To summarize, Roz Ho, Microsoft’s “head of mobile experiences”, seems to be making so many bad choices that naming the project after Pink, the angry singer, seems like one of her best choices.

If Microsoft somehow manages to push Pink out the door, CRN says that it won’t even include a calendar app or an alarm clock app. That’s a feature that if you saw was missing on a dumb phone, you’d politely hand it back to the salesman while asking him to show you something in a less shitty variety. Not only that, it won’t ship with a mobile app marketplace—which makes sense, since it’s also rumored that they’re not really smartphones anyway.

There is also this press release from T-Mobile:


Dear valued T-Mobile Sidekick customers:

We are thankful for your continued patience as Microsoft/Danger continues to work on preserving platform stability and restoring all services for our Sidekick customers. We have made significant progress this past weekend, restoring services to virtually every customer. Microsoft/Danger has teams of experts in place who are working around-the-clock to ensure this stability is maintained.

Regarding those of you who have lost personal content, T-Mobile and Microsoft/Danger continue to do all we can to recover and return any lost information. Recent efforts indicate the prospects of recovering some lost content may now be possible. We will continue to keep you updated on this front; we know how important this is to you.

In the event certain customers have experienced a significant and permanent loss of personal content, T-Mobile will be sending these customers a $100 customer appreciation card. This will be in addition to the free month of data service that already went to Sidekick data customers. This card can be used towards T-Mobile products and services, or a customer’s T-Mobile bill. For those who fall into this category, details will be sent out in the next 14 days – there is no action needed on the part of these customers. We however remain hopeful that for the majority of our customers, personal content can be recovered.

It seems that Microsoft has a serious situation to contend with and that Sidekick customers may be fleeing the burning ship.

Comments welcome.


T-Mobile source.