Though I am not a Mac user nor an Apple product user, I always enjoy seeing what the people at Apple introduce. Their latest introductions can only be described with one word: WOW! Their new products include a redesigned entry-level MacBook, the iMac, and the Mac mini. Oh, yeah. They even have a new mouse. But will this new mouse really be magic?

Over at BusinessWeek they have a brief description of the new products:

The MacBook has been redesigned with a new polycarbonate shell, which has a unibody design similar to that of the Aluminum unibody found on the MacBook Pro. It has a new look, with rounded edges, has a seven-hour battery that’s built in, just like on the MacBook Pro. It also has an LED screen, which gives the entire Apple notebook line backlit LED-based displays, which I think is new. Its microprocessor is an Intel Core 2 Duo at 2.26 GHz and hard drive space starts at 250GB. Price: Still $999.

The iMac is getting a major face lift. It too has LED-based displays of sizes of 21.5 inches and an impressive 27-inches. In fact the only non-LED based display in Apple’s line-up is the 30-inch LCD screen still offered. Apple VP Phil Schiller told me last night that getting an LED screen of that size is no small feat, so don’t expect an LED replacement right away.

The 21.5-inch model is a classic consumer design, sporting chips from Intel running at 3.06 GHz and 3.33 GHz. It will sport Intel Core 2 Duos at speeds of 3.06 GHZ and 3.33 GHz. Graphics options include the Nvidia GeForce 9400M or the ATI Radeon 4670. There’s support for up to 16 GB of RAM, and up to 2 terabytes of hard drive capacity. The starting price ranges: $1,199 to $1,499.

The entire iMac line will ship with a new mouse, dubbed Magic Mouse that replicates the multi-touch surface found on Apple notebooks, and which supports the same two-finger gesture movements for scrolling up and down and for moving back and forth between Web pages. Both iMac models will also have slots for SD cards, typically used in digital cameras. I generally wasn’t crazy on the whole multi-touch touchpad thing on notebooks, that is until I bought a MacBook Pro over the summer.

My congratulations to Apple. It definitely does make the nicest computer products on the planet.

Comments welcome.

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