AT&T is suing Verizon stating that its ‘There’s A Map For That’ misleads consumers. If you are not familiar with this advertisement, it basically shows two maps of the United States. One in red which represents the Verizon wireless coverage and one in blue, representing AT&T. The blue map seems to indicate that Verizon has better coverage than does AT&T when it comes to 3G wireless.
Here is the map:
This is how Verizon has responded to the allegations in the court filing:
In the court filing, Verizon outlines the reasons that AT&T’s arguments are without merit. They include:
- Because the ads are truthful, AT&T is attacking them under faulty theories, including a claim that they are misleading. But Verizon says there’s no real evidence – aside from an AT&T commissioned survey – that proves that consumers are misled by the ad.
- There is no emergency that would require the court to issue an immediate restraining order – as AT&T has requested – without giving Verizon the opportunity to conduct its own research and present evidence to prove that consumers are not being misled.
- The harm to Verizon and the public, in general, caused by pulling the ads is greater than any alleged harm being inflicted on AT&T.
But this is where it even gets better:
AT&T seeks emergency relief because Verizon’s side-by-side, apples-to-apples comparison of its own 3G coverage with AT&T’s confirms what the marketplace has been saying for months: AT&T failed to invest adequately in the necessary infrastructure to expand its 3G coverage to support its growth in smartphone business, and the usefulness of its service to smartphone users has suffered accordingly. AT&T may not like the message that the ads send, but this Court should reject its efforts to silence the messenger.
Maybe AT&T can use a map comparison for land line coverage! LOL