Before I jump on the “Murdoch is a fool” bandwagon, let’s think about something for a minute. First off, my gut tells me that much of the News Corp. content is on par for the same audience tempted to use Bing and other Microsoft products besides merely Windows.
Second, I honestly don’t think either Google or News Corp. is going to miss out much with one another should News Corp. opt to take advantage of Microsoft’s exclusive offer. Frankly, this deal is not going to do much for either company.
In Microsoft’s eyes, this is merely one opportunity to stick it to Google in some fashion. What is uniquely sad is that Microsoft honestly believes that this offering will have any “real” effect on Google in any way. Sadly, based on its revenue, it will not matter.