With the latest attacks on Internet Explorer 6 and Internet Explorer 7, Microsoft is making another push for people to dump at least IE6 as quickly as possible.
Citing the program’s age, and the fact that, in many ways, it is broken, the campaign will push from now through next June. Maximum PC has some details, and leads with the fact that almost 25% of people using Windows are stuck with IE6.
Windows users are creatures of habit. Once in a groove, it rapidly becomes a rut from which they seem unwilling to escape. Even in the face of upgraded hardware and software, they cling to the ‘tried and true.’ What’s Microsoft got to do to get it’s users to move on?
While Vista wasn’t a given for upgrading, Windows 7 is, yet 69 percent of Windows users are still hunkered down in XP. And the most widely used version of Internet Explorer, at 23.3 percent, is version 6, which uses a crayon as a rendering engine.
Microsoft has decided that something’s got to give. It will be running a campaign between now and June 2010 to convince IE6 users that change can be good. According to Ryan Servatius, senior product manager for Internet Explorer: “What we’re doing with the outreach is help users understand how to protect themselves against social engineering threats that exist and to help people understand how Internet Explorer 8 puts people in control of their own privacy online.” Microsoft, in effect, plans to scare people into upgrading. (And what’s scarier than the threat IE6 poses to children?)
How well this will work is a matter for debate. Marcus Yam, at Tom’s Hardware, suspects it won’t have a big impact, because browsers are tied to operating systems, and that the big challenge won’t be everyday users, but corporate users for whom upgrade costs, even for free software, can be substantial.
That last statement seems especially ludicrous, and almost justifies a measure of “They deserve whatever they get!” attitude. Internet Explorer 8 works with Windows XP without difficulty of any kind. For those companies that have some application tied to IE6, they had better be ready to hunker down and take it, or else use some sense, and a few cents, to escape problems costing lots of dollars.
perhaps this should be passed out in flyer form…
proven security, works with all versions of Windows…95 and up!