According to Carol Bartz, the scandal that Tiger Woods is facing is great for Yahoo business. People seem to not be able to get enough of Mr. Woods and his latest exploits. On the other hand the funeral of Michael Jackson could not be exploited for money. This must have been the first time in Michael Jackson’s career that he wasn’t exploited by someone, somewhere.
Other topics she hit:
- Reiterated she’s not losing sleep over Facebook. Believes people still need Yahoo for big news of the day. Facebook big news about your friends.
- She says search is still growing for Yahoo. It’s just not growing as fast as the market. But, it doesn’t matter, she wants revenue per search to grow.
- What Google is to search, Yahoo is to display advertising. And she wants to protect that. There’s a project called “Winning in display,” at Yahoo. (Needs a better name in our opinion.)
- Yahoo serves up 10 billion ads a day, she says. It has 10 billion impressions, and 600 million uniques. “You can buy a Super Bowl [sized audience] every day,” on Yahoo says Bartz. The number of people that see ads on Yahoo is unlike anything we’ve experienced in history. However, for now, advertisers aren’t paying as much as they do elsewhere.
- Video is huge for Yahoo. It’s a “hot seller.” Her daughter’s finance class at USC starts the class by watching Tech Ticker each day. Her daughter won’t tell the professor that her mom runs Yahoo, though.
- Yahoo is the biggest driver of traffic to other sites on the web. It has some content of its own, but it does traffic for content deals. “We try to be a white hat,” with content.
- On paywalls, Murdoch: If our content partners want to build paywalls, it better be really awesome niche stuff. No one is paying for the Tiger Woods story. It’s on too many sites.
Though I believe paid content has its place, this one statement says it all. ‘No one is paying for the Tiger Woods story. It’s on too many sites.’ The big publishers may have problems keeping a leash on stories once they break.