Best practices for job searchers state that you should always research a potential employer prior to going for an interview. So exactly how does one go about researching a potential employer aside from doing an Internet search? Here are a few other techniques that you may not have considered when doing your research.

  • Take advantage of social networking and post a question on a social media site asking others for information on the company with whom you are interviewing.
  • Take advantage of your network of contacts by sending them a message asking them if they’ve had any interactions with the prospective employer. Any additional information you can get on the work environment will help you prepare for the interview.
  • Arrive early for your interview. Often times employers have company information available in reception areas that you can read while waiting for your appointment. Keep an eye on how people interact while you’re waiting. This can give you some insight into the culture.

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