AMD has gotten the word that part of the fight it is losing to Intel is in the mobile market. It needs more processing power at the top, and less power consumption at the bottom.

With the release of the Danube  platform, AMD aims to take care of that. (possibly curing the companies Blues?)

TechConnect details the many processors that are part of this new line. There are many – the question is, are there too many choices with not enough spread?

For the first half of 2010 AMD is planning a significant offensive on the mobile front with the introduction of the Danube platform which includes its first quad-core mobile processors. Danube will be made up of the ‘Champlain’ dual- and quad-core CPUs and the RS880M chipset with DirectX 10.1 integrated graphics (already in use within the Tigris platform), and will be available with DirectX 11 discrete graphics based on the Broadway, Madison and Park 40nm GPUs.

While there’s still quite a bit to go until Danube debuts, the specifications of the platform’s CPU line-up have been reported, conveniently in advance of Intel’s CES 2010 launch of the 32nm Arrandale mobile chips.

As seen below, for Danube AMD is preparing 12 processors, nine of them being based on the K10 architecture, while the three (the two Athlons and the V120) are K8-based. The top of the line offerings are the 2.3 GHz Phenom II X920 BE and 3.1 GHz Phenom II X620 BE, both featuring a TDP of 45W. The Turion brand will have two models in the upcoming wave but it seems like it is being sidelined by the Phenom name (BEd: Not that we mind). Overall, AMD will have CPUs going from 1.6 GHz to 3.1 GHz and while it may not compete with Intel at the top, it will have a stronger mobile offer with which to grab extra market share. It remains to be seen if that will happen.

The only fault I can see is that some of these processors don’t differentiate themselves enough from their nearest neighbors. That could however, be a strategy, to see what sells best, and then “bin” them accordingly.

Also, we are going to need to see what Mobile Radeon graphics get hooked to each CPU. Still, with some of the pressure off of AMD on the non-competition front, it might make for a very interesting year ahead.

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If you think you can do a thing or think you can’t do a thing, you’re right.

Henry Ford

AMD is that little company that can!

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