Read this article on a project or paper rather, that Google released. In it, the author describes what some call advertising while others still, see it as a form of branding for a given product or service.
So now the question as to whether or not we will see something like the author’s vision coming to life any time soon? I tend to doubt it, despite the brilliance of the concept.
What do you think? Could such a “search tool advertising” apparatus work as the author describes? Perhaps instead, we will see this as a branding add-on? It’s a tough nut to really explain as the possibilities are limitless.