Walmart is in the process of increasing their commitment to Blu-ray. It appears that the retailer is going to be setting up a specific section for HDTV’s, Blu-ray players and Blu-ray movies. Walmart sees an opportunity to expand into the home entertainment business and feels their customers are ready for an upgrade.
In a recent article it states:
As pricing has dropped on on the hardware side of the equation, Walmart has seen that its customer base is more willing to upgrade their home entertainment options. “We know that improving home entertainment has been an ongoing trend for households for some time,” Jeff Maas, senior category director for movies and entertainment, told Video Business. He went on to say, “Maybe due to spending more time at home to save money, maybe due to lowered prices on HDTV and Blu-ray. That opens up the option to more people.”
Is the extra Blu-ray push working for the retailer? It seems to be if what information that is available publicly is to be believed. Five Blu-ray titles were amongst Walmart.com’s bestsellers in December: Up, Harry Potter and the Half-Blood Prince, Star Trek, Transformers: Revenge of the Fallen and Inglourious Basterds. Estimates also put Walmart pushing past Best Buy as the top retailer of the format, now capturing 30 percent of the over all market.
What about you? Are you ready to dump your DVD in favor of Blu-ray? Are you will to buy a new HDTV, Home Theatre System and Blu-ray player?
Let us know.