Facebook doesn’t think you have enough friends! Earlier today, the site started pushing its Friend Finder tool at the top of the main News Feed when you log in to the service. The feature suggests you use it by showing you the photos of three existing friends that have already used the tool to find new friends, too. The reasoning behind this sudden push is pretty obvious: the more friends you have, the more you’ll use the site. Thankfully, there is an option to permanently make the notification disappear if you don’t want to use it.

I can see the pros and cons of having this on the main page, right out there to be seen immediately upon logging in. Sure, you may find even more friends. You also may have more people find you… possibly people you wouldn’t necessarily want to be friends with. Some people are very selective as to who they add to their friends list. Those people will likely not enjoy the deluge of new friend requests waiting for their approval (or denial!) tomorrow morning.

There has been a lot of news today in our world. Devastation in Haiti… Google in China… Friends on Facebook! There have also been a number of excellent posts made right within our community. I hope you had a chance to make your thoughts known.

Yours digitally,

Chris Pirillo
@ Twitter
@ Facebook

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