Microsoft has plans to re-brand their Microsoft Mobile into what they call Microsoft Phone 7 Series. The mega software giant is going to attempt to become a major player in the popular cell phone market and is hoping that their new software will be a winner. Everything that Microsoft will be offering with Phone 7 Series is being described as totally new. New features and new code in what the company is describing as a totally new experience for users.
In a recent article it also states that:
Besides just flipping the script on the brand, the company seems to be taking a much more vertical approach with hardware and user experience, dictating rigid specs for 7 Series devices (a specific CPU and speed, screen aspect ratio and resolution, memory, and even button configuration), and doing away with carrier or partner UI customizations such as Sense or TouchWiz. That’s right — there will be a single Windows Phone identity regardless of carrier or device brand. Those new phones will likely look similar at first, featuring a high res touchscreen, three front-facing buttons (back, start, and perhaps not shockingly, a Bing key), and little else.
Carrier partnerships are far and wide, including AT&T, Deutsche Telekom AG, Orange, SFR, Sprint, Telecom Italia, Telefónica, Telstra, T-Mobile USA, Verizon Wireless and Vodafone, while hardware partners include Dell, Garmin-Asus, HTC, HP, LG, Samsung, Sony Ericsson, Toshiba and Qualcomm. We’re told that we likely won’t get to see any third-party devices at MWC, though Microsoft is showing off dev units of unknown origin, and the first handsets are supposed to hit the market by the holidays of this year .
But will these changes be enough for consumers to make the switch from other systems like the Apple iPhone to be competitive? Will consumers trust the Redmond software giant to provide a beneficial user experience? Those and other questions will remain until some of the first units hit the market.
Has anyone else noticed that since Microsoft has purchased Yahoo in an attempt to step on Google’s turf, that others now are going after Microsoft’s cash cows like Windows and Office? Look at Google with the threat of their own OS and cloud computing with all of the features of Office at a minimal cost. Even Google going after Apple and the popular iPhone with their own Android system.
I think this is going to be great for us consumers. Let all of the big boys fight among each other and hopefully we consumers will benefit.