Just when you think that Rupert Murdoch is ready to pounce and change the way online news is doled out, up comes a piece on hos his family is turning their back on the old guy. It seems that News Corp involves his family and those that married into the Murdoch family. Now these siblings and their spouses and voicing their opinion about what they see as the future, minus the old guy. In one recent article it states that:

Murdoch’s son-in-law Matthew Freud, the London PR executive who’s married to his daughter Elisabeth, had sent an e-mail to Murdoch’s BlackBerry (Murdoch only recently began using e-mail himself). “I’ve given a quote to the New York Times, and you’re probably not going to like it,” Freud wrote.

The quote lived up to its advance billing—and quite a bit more. “I am by no means alone within the family or the company in being ashamed and sickened by Roger Ailes’s horrendous and sustained disregard of the journalistic standards that News Corporation, its founder and every other global media business aspires to,” Freud, the great-grandson of Sigmund, had told the paper. Certainly there was personal animus in the remark; in the left-of-center London social circles where Freud and Elisabeth operated, Fox is particularly loathed.

But the problem with these efforts is that Rupert Murdoch is not going anywhere. If anything, he’s been more active than ever, raging at his adversaries with the vigor of a man half his age. Over the last several months, he’s been waging a very public war with Google, trying to bend the freewheeling web according to his own rules. He successfully fought Time Warner to get the cable giant to cough up millions to broadcast his Fox affiliates. And he’s rebuilding The Wall Street Journal with an eye on destroying the New York Times, one of the most ancient of his enemies.

But whatever the situation on what Murdoch hopes to accomplish before he leaves this earthly life, there is one thing that is a positive. Not everyone in his castle supports his ideas.

Comments welcome.

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