The silly idea that somehow ad blocking is just not that bad is insane. As this article accurately outlines as clear as day, you are basically trying to get something for nothing. Now to be fair to readers tired of having their browsers crashed by poorly done Flash ads, this is something that needs to be addressed as well. Flash ads need to stop, really. They’re killing us, making us want to get our content elsewhere.
But the fact of the matter is that those who are catering to tech driven sites are being hurt by folks who are using ad blocking add-ons. It’s simply not helping anyone. Clearly, there needs to be some common ground where browsers are not being crashed by Flash ads yet at the same time, not having ad revenue taking a hit, either. So what is the solution?
To be honest, I am not entirely sure I have a quick fix to this myself. On the one hand, I can see the value of blocking problematic advertisements. But still, taking away revenue from a site that you visit frequently is pretty sleazy as well. Perhaps ad-free subscriptions are the answer? First view is free, pay the subscription afterward?