Email is something that most of us rely on, but that doesn’t mean that the relationship is always in a good state. Those of us who receive a ton of email each day can begin to dread opening the Inbox at the start of the day and throughout the day. For many of us, responding to everything that’s received is basically impossible, so you have to pick and choose what you pay attention to, which means that you’re always going to make someone upset. Since you spend so much time going through your inbox, wouldn’t it be nice to get paid for reading messages? With Attention Auction, that’s a real possibility.

Depending on who you are and your popularity level, there may be people who would be willing to pay you just for you to read their messages. A recipient who uses this service can see their messages sorted by reward, so as a sender, if you’re trying to get someone’s attention, a larger financial reward makes your message more visible. This process isn’t perfect, but with email overload becoming more of a problem each day, this type of reward scenario may become something that people start to make use of in certain situations.