Microsoft originally had used an ad that showed a teen taking a picture of his chest under his shirt, which he than sent to a a teen woman. The ad smacked of a an approval of sexting and the company pulled the ad. Microsoft later stated that it took serious the problems associated with sexting, in light of some of the bad press that sexting has been getting lately. Consumers Report originally suggested that the ad came seriously close to promoting sexting which promoted Microsoft to reconsider running the advertisement.
In a recent news story it also states that:
A Microsoft spokesperson tells Consumer Reports, “Microsoft takes the issue of sexting very seriously and it was never our intent to promote it in any way.”