As collaboration, virtualization, video, and cloud-based services transform the information technology industry, Cisco is helping its channel partners accelerate their growth and evolve.

Yesterday at its global partner conference, Cisco announced a series of initiatives designed to help the company’s global community of channel partners evolve their business models. The initiatives include a partner incentive program to encourage early engagement with Cisco, a collaborative partner-to-partner sales model to help partners respond to the globalization of business, and the evolution of Cisco specializations from individual technologies to architectures.

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