We’ve talked before about the importance of figuring out what visitors think of your Web site, but are you showing by your actions that you really believe that? You can use a variety of tracking and analytics tools to see what your visitors are doing on your site, and that information is helpful, but it’s even better when the visitors who use your site talk you through their experiences with it. Many companies skip this step when they develop a Web site, but that can be a costly mistake. Thankfully, UserTesting.com provides you with usability feedback from real people quickly and for a very reasonable amount of money.

Once you specify the demographics that you want to target and fill in the information about the required tasks, UserTesting.com will match your needs with the users that they have in their system. Before you know it, depending on what you’ve paid for, one or more users will use your site and provide you with a video that shows their activity and includes their narration that details what their immediate thoughts were during the process. In addition to that visual and audible feedback, you’ll also receive written comments. The impressive thing is that you can get results in as little as an hour, so you won’t have to wait around for a long time. You may think you know what your visitors are thinking, but you have no idea.